Many new forms of enjoyment are emerging where people can share their personal content with others over the network or automatically organize their content according to their personal profile. Sony R&D aims to create new value based on the linked concepts of "inspiration" and "shared experience" and to thus strengthen products and applications.

Sony's R&D mission can be described as "Technology for Inspiration and Shared Experience." The framework for the emotions consumers experience has until now been described as "Take/Capture, View, Store, Listen, Create." Now this framework must be expanded as we move into the era of networking and connectivity. Technology must create applications that generate new kinds of inspiration and shared experience.