Sony make.believe

Believe that curiosity is the key to creativity Believe that anything you can imagine, you can make real.

The most unexpected combinations you can imagine you can make real.

Concept

make.believe [make-dot-believe]

Definition

make.believe is the Sony Group Brand Message.
make.believe will unite our communication efforts and provide a single face to convey the role of Sony to the world. This will reignite the brand and inspire people about the magic of Sony.
make.believe symbolizes the spirit of our brand. It stands for the power of our creativity, our ability to turn ideas into reality and the belief that anything we can imagine, we can make real.

A united vision

In 1946, Masaru Ibuka and Akio Morita founded Sony on the shared belief that if they worked together they could make their ideas a reality. From that initial spark followed decades of innovations that have transformed people’s lives everywhere.
Today, the Sony brand ranges from electronics to entertainment, it reaches continents and cultures, and touches the lives of more people in more places and more ways than ever before.
United by a common vision, Sony continues to change how people experience the world.

What makes Sony unique?

" Sony is a technology company with an intimate understanding of the creative possibilities of content. Sony is a content company with an intuitive grasp of technology. No other company has both."

-Sir Howard Stringer, Chairman, CEO and President
This means that Sony, as a respected provider of both technology and content, has a unique opportunity to inspire our consumers with innovation and joy.

The meaning of the dot

The dot that links make and believe is the place where imagination and reality collide. It’s the point of ignition that transcends reality. The dot is the role of Sony.

make.believe unites
designers and engineers,
hardware and software,
electronics and entertainment,
Sony and its consumers.

Press release

(c)2012 Sony Corporation. All rights reserved. Sony and "make.believe" are trademarks of Sony Corporation. All images are trademarked or copyrighted properties of their respective owners. SMURF, and all Smurfs characters: (c)Peyo. All Rights Reserved. Movie Artwork (c)2010 Constantin Film International GmbH and Davis Films/Impact Pictures Inc. All Rights Reserved. Movie Artwork (c)2011 Lakeshore Entertainment Group LLC. All Rights Reserved. (tm) & (c) Marvel Characters, Inc. (c)2012 CPII. All Rights Reserved.